31 Oct '17, 1pm

One of Google's Biggest Mistakes Was Naming Algorithm Updates

When I began my career in digital marketing, I had a tough time describing what I did to other people. SEO wasn’t a known profession back then, and it certainly wasn’t something that you could easily bring up in conversation. I remember the weird looks, the fake head nods, and the smiles from people acknowledging that I did something they hadn’t heard of, but politely not wanting to admit it. As the years went on, things changed. People know what SEO is now, they care about it, they are worried about it, they are held against numbers that depend on it — it’s a thing. All because it was given a name. When something doesn’t have a name, it’s not real, and as most things at their humble beginnings, SEO was no different. No one was worried about it, it was just this thing they had heard about that may or may not affect them sometime in the distant future. Now it has a name. An...

Full article: https://www.searchenginejournal.com/naming-algorithm-upda...

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