22 Jan '13, 12pm

SEO Reporting: How Much is Too Much?

SEO Reporting: How Much is Too Much?

I try to limit reporting one per quarter for year long clients. What I've found is that the agencies we work for use our reports for their clients, (re-branding them as theirs) therefore, sometimes we have to create them when asked. I'll add there are some great tools out there that can make your reporting easier, especially if the client (like some do) insist on getting a report every month. Personally, we've spent too much time creating them...the good thing is now we have several templates to choose from when we need to create one. Almost like a plug and lay. But after it's all said and done, half the time they don't bother looking at them. It seems as long as they have them they're happy, but not necessarily in better shape because of them. -

Full article: http://searchenginewatch.com/article/2237807/SEO-Reportin...

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