31 Oct '17, 12pm

8 Ways to Measure Social with Google Analytics by @coreydmorris

The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also raised deeper questions about performance. Using Google Analytics , we have the power to go deeper to prove the impact and value of our marketing efforts. We should never start the answer to a question months into a social media campaign with “I think” when we have the capacity to know the impact of digital marketing activities for sure. Google Analytics can be a great source of deeper insights for the social media marketer. This post will show you eight specific reports and areas to leverage for painting a clearer picture of how social media is involved in driving website traffic and conversions . What is often overlooked when using Google Analytics is the full customer jour...

Full article: https://www.searchenginejournal.com/measure-social-google...

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