31 Oct '17, 11am

Weatherproof SEO: How to Stay on Top of Google Algorithm Changes by

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. Google’s SERPs change every day. Sometimes it’s you, sometimes it’s your competitors trying to outrun you, and sometimes it’s Google itself updating its algorithms (John Mueller from Google confirmed that algorithm changes happen on a daily basis). Because of the rivalry, rankings of different domains change constantly. Everyone is searching for new keywords, developing new strategies, and looking for new backlink placements. Also, looking at the constant updates, one might say that constant fluctuations have actually become a part of Google’s algorithms. We have collected a list of the most popular tools used to track Google’s volatility. Or, as Obi-Wan Kenobi might say it, to sense if there is any “disturbance in the Force.” Most of these instruments have been on th...

Full article: https://www.searchenginejournal.com/weatherproof-seo-stay...

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