30 Oct '17, 1pm

Why You Should Link to a Person, Not a Twitter Handle by @rollerblader

I’m honestly a bit shocked whenever I find someone in SEO or digital marketing who doesn’t have some sort of presence on Twitter (whether nonexistent or abandoned). It isn’t like Twitter is a fad. Granted, I’ve lost a lot of love for Twitter over the past couple of years. Still, at the very least, it’s quite easy to make sure you’re using your profile to point people to your website, LinkedIn, or wherever you want to direct people who want be interested in contacting you, whether personally or professionally. To me, it makes sense to maintain a minimal presence on any platform where your audience could potentially want to find you. In terms of user experience, I agree – it isn’t ideal to send readers to a “dead” or “inactive” Twitter account (in our case, we’d send readers to a source’s LinkedIn profile). That said, if people who read Search Engine Journal want to find you...

Full article: https://www.searchenginejournal.com/linking-to-twitter-ha...

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