30 Oct '17, 1pm

Managing A Brand: Storytelling and Design

Managing A Brand: Storytelling and Design

, which should be an equivalently easy topic. Brand persona is the sum total of your interactions with your customers/clients. This should be the product manager’s bread and butter. It’s their job to determine the overall direction of a product, and that should always be closely tied to a brand’s personality. After all, the product is a direct representation of the brand. So interactions with said product should fit seamlessly into the greater brand narrative. Otherwise, it’d be like reading a single chapter in a book that was written by a different author than the rest of the story.

Full article: https://www.searchenginepeople.com/blog/managing-brand-st...

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