30 Oct '17, 11am

[Sponsored]

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys . We chatted with their marketing team to learn about their Twitter strategy. Tell us a bit about yourself. Lacey Young : I’m the brand manager here at Rothy’s. I’m passionate about content creation, social strategy, and leveraging digital media to build brands. Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing. Previously I led e-commerce and digital marketing for luxury beauty brands. What does a typical work day look like for you? We are a lean team at a fast-growing brand, so we wear many hats. Our team focuses on brand strategy, acquisition, and honing our messagin...

Full article: https://searchengineland.com/rothys-uses-twitter-ads-driv...

Tweets

SearchCap: Bing Ads grows, Amazon ad revenues &...

searchengineland.com 30 Oct '17, 8pm

Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters Oct 30, 2017 by Ginny Marvin...

@thedomains @DInvesting

thedomains.com 31 Oct '17, 9pm

Sponsor Content is content created or commissioned by advertisers in collaboration with TheDomains.com's marketing team. T...

Managing A Brand: Storytelling and Design

Managing A Brand: Storytelling and Design

searchenginepeople.com 30 Oct '17, 1pm

, which should be an equivalently easy topic. Brand persona is the sum total of your interactions with your customers/clie...

Why You Should Link to a Person, Not a Twitter ...

searchenginejournal.com 30 Oct '17, 1pm

I’m honestly a bit shocked whenever I find someone in SEO or digital marketing who doesn’t have some sort of presence on T...

ATTENTION brands: INeedCoffee is now offering a...

ineedcoffee.com 06 Nov '17, 8pm

High Traffic: INeedCoffee consistently delivers 140,000 – 200,000 page views each month to coffee fans. More details below...

SearchCap: Google service ads, local search & H...

searchengineland.com 31 Oct '17, 8pm

Google home services ads program rebrands, expanding to 30 cities by end of 2017 Oct 31, 2017 by Ginny Marvin The program ...

Queen Elizabeth uses her handbag as a secret code:

Queen Elizabeth uses her handbag as a secret code:

realsimple.com 28 Oct '17, 7am

This content originally appeared on Travel + Leisure . Queen Elizabeth is nothing if not a woman of rigid regularity. Her ...

Google

searchenginejournal.com 01 Nov '17, 1am

Google has rolled out a new shopping ad in AdWords just in time for the holiday season. Showcase Shopping ads have been de...