30 Oct '17, 2am

How to Make Faceted Navigation #SEO Friendly

When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying to accommodate various attributes that are a common theme with e-commerce (sizes, colors, price ranges, etc.). Faceted navigation can help solve these challenges on large websites. However, faceted navigation must be well thought out and executed properly so that both users and search engine bots remain happy. What is Faceted Navigation? To begin, let’s dive into what faceted navigation actually is. Faceted navigation is, in most cases, located on the sidebars of an e-commerce website and has multiple categories, files, a...

Full article: https://www.searchenginejournal.com/faceted-navigation-be...

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