29 Oct '17, 11pm

#Marketing #Advertising

In the modern world, the future of brands lies in the hands of the online community. Their collective voice has grown so powerful that it can single-handedly build a brand that everyone else will trust or topple down an entire enterprise until it’s reduced to nothingness. I have seen such events unfold before my eyes. They really aren’t really that uncommon. ADVERTISEMENT How often do you find posts on Facebook that roast a brand for a single mistake or oversight? They may not always lead to the total demise of a company, but as a marketer or PR person, stories like the United Airlines PR disaster of 2017 are painful to even think about. Put simply, the online voice of consumers can be terrifying, but it can also be leveraged to foster brand growth. One way to earn their trust is to create consumer-centric content and establish yourself as an authoritative source of inform...

Full article: https://www.searchenginejournal.com/create-consumer-centr...

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