29 Oct '17, 2pm

10/26

Focusing on artificial metrics like that is not really that critical ... Using tools to recognize issues is great, but you need to understand how these tools work, and take their output appropriately. For example, if you're looking at a new site, it can be useful to get an overview of where potential issues with duplicate content might lie (and for that, crawling the site, using shingles and comparing them - via hash or directly, is a way to get a rough picture). However, when it comes to actually changing things, I'd recommend not blindly focusing on numbers like that and instead reviewing your content manually. "Is the primary content and purpose of these two pages the same? -- Can they be combined into a single page?" Sometimes having the same content on multiple pages is desired, it's certainly not something Google's algorithms penalize a site for :). For the most part...

Full article: https://www.seroundtable.com/google-duplicate-content-rai...

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