#SEO Really Is A Secret Weapon For #AccountMarketers #B2B #MarketStrategy @sengineland
Results for introductory content that’s focused on high-level benefits suggest that the people searching for that term have a learn-know intent, are executives and are in the “awareness” stage of their journey. Results for tutorials and how-to guides suggest that people searching for that term have a learn-do intent, are individual contributors and are in the “exploring solutions” stage of the journey. User review and product comparison results suggest that users still have learn intent but are trending toward purchase intent. Users searching for relevant keywords are likely individual contributors, and they’re in the “comparing vendors” stage. Results that populate sales pages or pricing tables suggest that the intent is purchase, the audience is the C-suite, and users are in the final stage of the purchase journey and ready to convert.