29 Oct '17, 8am

5 successful #B2B #AdWords best practices for any company

Homing in on the keywords that work for you is the single most important step for running profitable advertising for your company. The best way to do that is by answering the question, “What were the keywords that actually triggered my ads?” using the Search Terms report, and trimming the nonsense using negative keywords. In this case, there are two important exclusion categories.

Full article: https://searchengineland.com/5-successful-b2b-adwords-bes...

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