28 Oct '17, 3pm

Watch video -> Killing Marketing: Transforming Your Marketing From Cost To Profit Center

Presented by Joe Pulizzi (@JoePulizzi) & Robert Rose (@Robert_Rose) Killing your marketing structure may be the only way to save it! What if everything we currently know about marketing is what is holding us back? For years, marketing departments have been operating in the same, campaign-centric, product-led operations. However, innovative companies have achieved great results by fundamentally changing their approach to a new and exciting model. In this webinar, Robert Rose and Joe Pulizzi provide insights, approaches and examples on how the future of the marketing department will be a revenue and profit center, not a cost center like we’ve had for over 50 years. Robert and Joe also dove into: Why brands need to seriously look into adopting this model In-depth details on how to drive direct revenues and cost centers from a content marketing initiative Specific examples and...

Full article: http://www.verticalmeasures.com/webinars/killing-marketin...

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