28 Oct '17, 2pm

Affected by Banner Blindness? Let Google Engagement Ads be the glasses your audience needs.

Affected by Banner Blindness? Let Google Engagement Ads be the glasses your audience needs.

There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional banner advertising that is ubiquitous in the digital ecosystem. They often fall ill with a disease we like to call “banner blindness.” This sickness can affect everyone, no matter their age or location. It’s where they have become so used to being sold on the Internet with ads that they just no longer pay them any attention.

Full article: http://www.verticalmeasures.com/ppc-advertising/create-en...

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