28 Oct '17, 11am

3 Recent #AdWords Features & What to Look For

If you’re anything like me, you’re constantly on the lookout for new AdWords features and ways to get ahead the competition. Even if you don’t geek-out on PPC marketing on a daily basis, it’s always important to keep up to date with what’s new and understand any significant changes so you can make the necessary changes to optimize the performance of your AdWords accounts. Let’s look at two new and important AdWords features, as well as one existing (but underused) strategy you need to know about. 1. Changes to the Daily Budget Google announced a major AdWords campaign change on October 4 to the way daily budgets are spent in keyword search campaigns. Previously Google allowed the daily spend overages of as much as 20 percent of the set budget daily. The new budget setting allows for as much as double the daily setting to accommodate and take advantage of the variances in d...

Full article: https://www.searchenginejournal.com/recent-adwords-featur...

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