27 Oct '17, 6pm

An in-depth guide to Google ranking factors

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword With that said, make sure your title tags are written for humans – that means they still need to make logical sense and not just be stuffed full of keywords Don’t duplicate title tags across your website, as this can negatively impact your visibility Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!

Full article: https://searchenginewatch.com/2017/10/27/an-in-depth-guid...

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An in-depth guide to Google ranking factors

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