27 Oct '17, 3pm

Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads is to drive more foot traffic. In order to run local display ads you must first have a local inventory feed set up for shopping ads. From there, you’ll have to reach out to your Google account team to participate in the pilot program. Alternatively, you can wait until the ad unit is rolled out more widely. Other New Local Ad Updates Speaking of local inventory feeds, Google is launching another new feature to get more customers in stores. Local inventory is coming to Google Assistant, which means users can ask questions like...

Full article: https://www.searchenginejournal.com/google-adwords-introd...

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