27 Oct '17, 12pm

How To Use PPC For Inbound Marketing

How To Use PPC For Inbound Marketing

Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it. If you execute it correctly, a PPC campaign can work wonders to boost your inbound marketing efforts. The question is how will you do that? How will you execute a PPC campaign that plays an important role in inbound marketing? How PPC Benefits Inbound Marketing First, you need to thoroughly understand how PPC campaigns can influence your inbound marketing efforts. The obvious answer is that paid ads can boost the visibility of your business. When you search for something online, paid ads will be the top results. As you can see in the screenshot below, all of the results at the top of the page are paid ads. This increased visibility can immediately result ...

Full article: https://www.searchenginepeople.com/blog/use-ppc-inbound-m...

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