26 Oct '17, 4pm

Click-Through-Rate, Rankings & SEO

In case you had any doubts that CTR has a direct impact on Google rankings, feast your eyes on this Search Analytics data: On October 8th, a client relaunched their website and changed the title tag on one of the templates from to “Search”. They wanted to know why the organic traffic to those pages was tanking. It’s quite possible that Google saw the page as less relevant due to the title tag change but the Search Analytics graph for a sample query above implies that CTR suffered before rankings did. The updated page title was indexed within 24 hours of the launch. Google immediately changed the display of the title in the blue link to be less targeted. It didn’t say “Search” but it took some important context out of the displayed title. For example, if previously the displayed title was “Local SEO Pleasanton”, it now read “Pleasanton”. Of course one should be wary of one-...

Full article: http://www.localseoguide.com/click-rate-rankings-seo/

Tweets

Local SEO for service-area businesses requires a lot of servicing

Local SEO for service-area businesses requires ...

searchengineland.com 27 Oct '17, 1pm

Have a well-optimized website with strong landing pages for each city you serve. Populate these pages with a lot of unique...

Monitoring Your SEO Cli

searchenginewatch.com 29 Oct '17, 9am

Google Analytics: Add widgets for over 60 metrics covering audience, traffic sources, content, events, conversions, and ec...

Faceted Navigation: Best Practices for SEO by @...

searchenginejournal.com 27 Oct '17, 2pm

When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things ...

Customer reviews: The not-so-secret SEO tactic

Customer reviews: The not-so-secret SEO tactic

searchenginewatch.com 27 Oct '17, 3pm

Collected and displayed correctly, and coupled with the correct schema, your business can use reviews as a fundamental SEO...

The Top Challenges SEO Professionals Face in Th...

searchenginejournal.com 26 Oct '17, 3pm

Whether you’re a newbie in search engine optimization (SEO) or a veteran who has been in the field since its inception, th...

Nofollow links are not useless: Earning them Is...

searchengineland.com 25 Oct '17, 3pm

that come out on a fairly routine basis, demonstrate that it is still possible to improve rankings using press release dis...

Nofollow links are not useless: Earning them Is...

searchengineland.com 25 Oct '17, 2pm

that come out on a fairly routine basis, demonstrate that it is still possible to improve rankings using press release dis...

Landy Awards Gala spotlights top performers in ...

searchengineland.com 26 Oct '17, 3pm

Best Retail SEM Initiative: Brainlabs for London Theatre Direct Best Retail SEO Initiative: iCrossing Best Local SEM Initi...

13 SEO Experts Share Their Tips for Newbies by ...

searchenginejournal.com 26 Oct '17, 2pm

Blogging about what you can teach others is the single most powerful tool you can use to advance your career and understan...

19 technical SEO facts for beginners

searchengineland.com 23 Oct '17, 4pm

19 technical SEO facts for beginners John E Lincoln on October 23, 2017 at 12:14 pm Categories: All Things SEO Column , Ch...

Top 10 SEO Mistakes Affiliates Make by @ab80

searchenginejournal.com 23 Oct '17, 2pm

Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it’s also pain...

5 ways to sell more this holiday season with

5 ways to sell more this holiday season with

searchengineland.com 25 Oct '17, 6pm

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google...

User Experience Design With SEO

searchnewscentral.com 25 Oct '17, 4pm

I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO ...

A fresh perspective on #SEO for #B2B companies

searchengineland.com 22 Oct '17, 2pm

There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list...

Can Swear Words Hurt Your Search Rankings? by @...

searchenginejournal.com 22 Oct '17, 9pm

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz . Come up with your hardest SEO questi...