26 Oct '17, 1pm

9 stories of great brands creating engaging content experiences

9 stories of great brands creating engaging content experiences

Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights brands embracing this new era of functional content. Their stories illustrate how smart, data-driven, curious content can engage audiences in a productive and satisfying dialogue that is useful to both the buyer and the marketer. Visit Digital Marketing Depot to download “Interactive Case Studies: Nine stories of great brands creating engaging content experiences.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- ...

Full article: https://searchengineland.com/9-stories-great-brands-creat...

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