26 Oct '17, 1pm

5 steps to making your content smarter

5 steps to making your content smarter

The data marketers gather from search can provide invaluable information about what target audiences search for and what they want to read. Through looking at this data, marketers can identify trends as well as consistently popular topics that their target audience will want to engage with in posts and articles. Data provides key insights on consumer intent and the topics marketers need to produce content that serves this audience.

Full article: https://searchenginewatch.com/2017/10/26/5-steps-to-makin...

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