25 Oct '17, 5pm

SEO Ranking Factors in 2017: What's Important and What's Not

35 percent of domains ranking for high-volume keywords don’t have the keyword in the title. This suggests that Google’s algorithms are getting better at understanding context/synonyms, and/or that keywords in the page title are becoming a less important ranking factor. Very few links contain a keyword in the anchor text — in fact, even among Very High volume keywords, only 8 percent of link anchors included a keyword. This may suggest that keywords in anchor text are not a major ranking factor, but it also might be a reflection of SEOs adhering more strictly to link-building best practices that see anchor text links as spammy.

Full article: https://searchengineland.com/seo-ranking-factors-2017-wha...

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