25 Oct '17, 12pm

5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA] by @margotshealthub

Are you a marketer working off of a tight monthly PPC budget , just trying to get some ROI out of your Google AdWords campaigns? We’ve all been there. Sadly, data has shown that bigger AdWords budgets usually yield greater results. How do we know this? Well, WordStream (disclosure: I am an employee) analyzed 18,037 reports using its AdWords Performance Grader and compared performance between advertisers spending more than $50,000 a month and everyone spending less. The findings revealed that big spenders see higher ROI. Don’t toss in the towel just yet! Luckily, success with AdWords isn’t just about throwing money against the wall. Rather, if you look a little deeper, it turns out just being more active in your account, and putting in the effort to succeed, can yield a high ROI regardless of the size of your budget. This makes sense, right? Big spenders laying out over $50...

Full article: https://www.searchenginejournal.com/big-budget-advertiser...

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