25 Oct '17, 1pm

What #Google #AdWords Daily Budget Doubling Means #marketing

With a $100 daily budget and paying $1.81/click (one cent above the next highest), Sergey will get ~55.25 clicks. His budget is then exhausted for the day. During the time Sergey is in the auction Larry is paying $2/click after which he is paying $1.81/click. With his daily budget and factoring for click share, Larry would be paying the full $2 for 75 clicks and it would then drop to $1.81 meaning in total for the day he would get ~102.62 clicks. With Sergey’s budget able to double Larry will be paying the full $2/click for all the clicks he receives (dropping his total daily click volume down to 100 for the day). What’s more – since Larry’s budget can also up to double and since Larry will be in the higher position and thus receiving more clicks, Google would want to push Larry’s budget to a multiplier of 153.34 percent. What this would do is see Larry paying $2/click up ...

Full article: https://www.searchenginejournal.com/google-adwords-daily-...

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