24 Oct '17, 12pm

Google announces new online-to-offline features on the cusp of the holiday shopping season

Google announces new online-to-offline features on the cusp of the holiday shopping season

Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions, and livestreamed at 8:15 a.m. ET from SMX East in New York on Tuesday morning, include ways for retailers with brick-and-mortar locations to drive and measure more store visits from Google properties. Kanakamedala said that mobile is “now the anchor of the customer journey” and cited Google research showing mobile ads generate 160 percent more incremental store visits compared to desktop and tablet and that local ad efforts such as local inventory ads drive an 80 percent higher...

Full article: https://searchengineland.com/google-announces-new-online-...

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