23 Oct '17, 5pm

9 Remarketing Audiences Every Marketer Should Use for Holiday 2017

Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are already familiar with your site and your brand tends to increase your conversion rates and help retain existing customers. Thankfully, remarketing capabilities have also advanced quite a bit in the past few years. Advertisers now have more control and more flexibility than ever to run the right strategies for their business. If you’re an advertiser sticking with a single All Users audience and calling it a day, you’re likely leaving money on the table and stunting your ability to grow your business. There are a lot of options you can pursue to fix this. Here are nine remarketing audience types to help jumpstart your strategic planning. Engagement-Based Audiences Engagement-based audiences are defined by on-site behavioral metrics such as session duration or ...

Full article: https://www.portent.com/blog/ppc/remarketing-audiences-ev...

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9 Remarketing Audiences Every Marketer Should B...

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