23 Oct '17, 1pm

The nitty-gritty paid search account health check: Part 2

The nitty-gritty paid search account health check: Part 2

Are there any keywords that are spending money without converting? I look at this in different time frames, including the past 30 days or longer time frames, such as “all time,” because there could be keywords flying under the radar that may not be spending money quickly but that are slowly spending — like a small leak that can do damage over time. Are there any keywords that are below the first page bid? Are there keywords that haven’t really done anything because their bids aren’t competitive enough to obtain exposure? Are all match types present? Or is there a strategy in place pertaining to match type? Are there any keywords that are converting well but that are in lower-than-necessary positions? Are there keywords that are converting but at a suboptimal cost that could be improved by decreasing bids? Are any keywords suffering from low quality score? Are any keywords ...

Full article: https://searchengineland.com/nitty-gritty-paid-search-acc...

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