23 Oct '17, 1pm

How to Compete with Big E-Commerce Brands as a Smaller Online Retailer by @BrockbankJames

One of the most frustrating things about e-commerce SEO is competing with big brands. You know? Those retailers such as Amazon and John Lewis who stock almost everything and rank at the top of the SERPs for pretty much any commercial search term. As a small retailer, there’s no denying the impact which outranking such brands at the top of the SERPs can have upon sales (so long as you really do have the right products at the right price), however it’s all too easy to give in and simply assume that it’s never going to be possible to knock them off the top spots. It doesn’t need to be that way. One of the most common discussions held between SEOs and e-commerce store owners is the whole concept of the offering. Smaller stores generally offer a wider range of (high-quality) products within a specific niche, often with a far superior experience and level of service. They’re exp...

Full article: https://www.searchenginejournal.com/compete-with-big-ecom...

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