23 Oct '17, 12pm

The 2X AdWords Budget Change: How to Adapt Today & Tomorrow by @cchaitanya

By now, you’ve heard about the October 4 AdWords budget change that increased daily budgets by 2x . (In fact, it’s quite possible that this is all you’ve been hearing about for the past few weeks!) Unhappy marketers have been vocally expressing their frustration (see: Google Doubles AdWords Budgets and Advertisers are Unhappy ) and dismay at a chance that will theoretically crater their return on ad spend (ROAS) as their costs potentially skyrocket. In this column, we’ll cover: A high-level, executive summary of the high points (and the low points) of the change. Specific and actionable steps you can take today to minimize any adverse effects. Long-term strategies to help you survive, and even thrive, in this brave new world. Just a reminder: This policy is already in place for every single AdWords campaign you currently manage and will manage in the future. There’s no goi...

Full article: https://www.searchenginejournal.com/adwords-budget-change...

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