23 Oct '17, 3am

Google can now double your daily AdWords budget spend

Google can now double your daily AdWords budget spend

Google announced on 4 October that AdWords can now double your daily budget. The change was publicized in a brief Tweet which was short on detail to say the least, and did not go down well with advertisers. AdWords Help gives more detail. It also makes it clear that you won’t be charged more than your monthly charging limit, calculated as 30.4 times your average daily budget. Google says any overdelivery on the monthly charging limit will be credited back and can be checked via the Reports tab in your AdWords account. AdWords has always had the ability to spend over your daily budget to account for peaks and troughs in activity but up to now this was capped at 20%, so it’s a big increase to move to a doubling of the daily budget. Google’s aim is to put your ad in front of as many people as possible (upping spend on busy days, dropping on less busy days), but this change re...

Full article: https://www.wordtracker.com/blog/ppc/google-can-now-doubl...

Tweets

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