22 Oct '17, 10pm
Online Buyer’s Journey: The Shovel: https://t.co/QpQlmewMdw
53% of all organic search clicks go to the first link , today’s online customer is much more savvy than to use the first product offered to them. This is where having firm control over your online reputation management is critical. Negative reviews can follow you around like a bad cold, infecting not only your customer’s journey but also how reliable you are in Google’s eyes. Staying on top of and responding to reviews, on all of your communication channels (social media, Google, and professional services sites), allows you to both contain bad reviews and promote great feedback. It can be easy to ignore the bad reviews as they come in as a few rotten apples, but taking time to respond and attempt to rectify these complaints shows your brand has an attention to detail and a high level of customer service.