22 Oct '17, 7pm

Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files

We could clearly see spoofed Googlebots crawling the site, and many were hitting strange 404s. My client was able address those rogue IPs that were hammering the server. We saw the real Googlebot (verified) crawling what looked to be botched URLs (based on links found via JavaScript). Using this data, my client could dig into technical problems that could be yielding those long, botched URLs. We did not find all spikes from Googlebot that were being displayed in GSC. That was strange, and I’m not sure if that’s a reporting issue on Google’s end or something else. But again, we did find some real spikes from verified Googlebot that we addressed. And maybe most importantly, my client could clearly see the underbelly of SEO — for example, many spoofed Googlebots crawling a site to gain intel, or possibly for more nefarious reasons. But at least my client knows this is happeni...

Full article: https://searchengineland.com/brace-benefit-shock-analyzin...

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Livia Stefanini takes helm of Havas LuxHub UK

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Journey to Home – OSCAS Dogs Adoption Drive & F...

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As the year comes to a close, the volunteer-run animal shelters located at Pasir Ris are on a mission to get homes for the...

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@CyrusShepard My test aren't unlike many others that have shown the same thing. Take for example these:

@CyrusShepard My test aren't unlike many others...

searchengineland.com 23 Oct '17, 12am

For more on this, we tested a client’s global navigation that is coded in JavaScript, with all links inserted with a docum...

Serving Different Title Tags To GoogleBot & Goo...

seroundtable.com 22 Oct '17, 12am

What if you serve GoogleBot one title tag and GoogleBot Mobile a different title tags/attributes? Google's John Mueller sa...

Anise’s Training Log – 10.21.17 https://t.co/ebFKdjVYfr

Anise’s Training Log – 10.21.17 https://t.co/eb...

saltyrunning.com 23 Oct '17, 12am

If you’ve been playing along, I am in the space between the Chicago Marathon (which was fine but hot and not goal time) an...

What is HTTP/2 and how does it benefit SEO? | S...

searchenginewatch.com 23 Oct '17, 6am

HTTP/2, with the aid of some of those SPDY developers at Google, is an initiative driven by the Internet Engineering Task ...

Chicory’s Training Log – 10.22.17 https://t.co/...

saltyrunning.com 22 Oct '17, 1pm

Chicory’s Training Log – 10.22.17 Posted by Chicory on October 22, 2017 Leave a comment Went to put my Chicago medal away ...