22 Oct '17, 2pm

Text sells! Tips for writing user friendly content

Text sells! Tips for writing user friendly content

Voice: The content of your website should be written in a consistent voice from page to page. This voice needs to be one that is relatively standard in your industry and resonates with your target audience. There are many different types of voices you can employ. It’s up to you to find the one that is authentic to your company and to employ it consistently. Active words: Active words help the user engage with the content, making them a participant rather than just a passive reader. The site’s content should be full of active verbs that inspire visitors to take action. Typographical errors: Your website should be free of all typographical errors. Both spelling and grammatical errors can be an indicator that you lack professionalism. They must be eliminated to maintain overall trustability. Skimmable & scannable: Visitors skim through and scan content to find what interests ...

Full article: https://www.polepositionmarketing.com/emp/9-1-tips-for-wr...

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