21 Oct '17, 11pm

How to use the buyer’s journey as a roadmap for content marketing https://t.co/exBi8289EP

How to use the buyer’s journey as a roadmap for content marketing https://t.co/exBi8289EP

Content marketing has become a crucial part of marketing plans, and businesses are starting to get it. With all of the current technology available, if you want to reach your clients you need to use the right content to do it. Over 75% of both B2B and B2C businesses are incorporating content marketing strategies into their 2017 plans. However, many are still confused about what type of content to use to reach their buyers. To know which content to use, businesses need to first understand the stages that a buyer goes through when making a purchase. The three stages are: awareness, consideration decision Many businesses focus solely on creating content for the buyer that is in the decision stage of their journey. While this is good, it is wise to create content to reach buyers in each stage of the acquisition funnel. By doing so, you help to guide them from one stage to the ...

Full article: https://www.wordtracker.com/blog/content/how-to-use-the-b...

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