21 Oct '17, 6pm

How to Hack Your Way to the Top of Competitive SERPs @BSmarketer @sejournal

Your job is tough. Results take months or even years to bear fruit. The end goal – traffic, leads, customers – are lagging indicators. Which means clients and bosses will need to be patient. You need time to identify opportunity gaps and execute. The problem? Clients and bosses aren’t patient. You need six to 12 months. They’re only giving you three. Tops. Your mission: impossible gets harder when the company is relatively new, unestablished, underfunded, and going after competitive niches. (Read: most realistic clients 90 percent of us work with.) Time management isn’t just about achieving some mystical, work/life balance nirvana. It’s about getting results in the shortest amount of time possible. And increasingly, you can’t do that with good, old-fashioned SEO. You can, but it might take for-ev-er. Here’s why. Why You Can’t Rank on a Competitive SERP Most mortals will ne...

Full article: https://www.searchenginejournal.com/competitive-serp/2104...

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