21 Oct '17, 2pm

My take on 3 simple trust-boosting ways to improve your website sales

My take on 3 simple trust-boosting ways to improve your website sales

Go with a reliable security provider: not all trust seals are equal. According to a study by Baymard Institute , the Norton trust seal is the most recognized, followed by McAfee, TRUSTe and the BBB trust seal. Go with one of these if you can. Make the seals clearly visible on all pages of your site: instead of simply having a seal on your checkout page, you want to consistently reinforce the fact that your prospects can trust their security on your website at all times. Feature the trust seals prominently enough: if people can’t see them, they don’t really matter. You don’t have to hide the trust seals at the bottom of your website as that serves no purpose; instead, feature the seals prominently enough where every potential customer can see them.

Full article: https://searchenginewatch.com/2016/09/02/how-to-boost-sal...

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