20 Oct '17, 6pm

Get your account health in check or face the consequences (wasted money):

Get your account health in check or face the consequences (wasted money):

There can easily be issues with this setting anyway. For example, maybe you are targeting Venice, Florida, but your settings allow people searching for your location to see the ad, too — even if they aren’t within your targeted area — then your ad starts showing for semi-ambiguous searches meant for Venice, Italy, and the CTR is horrible, plus the clicks you do get are just wasted spend. There are some exceptions for which it makes sense to allow users outside your geographical area to search for your location –- such as in the case of tourism. Usually, I don’t allow it. I do the same with the corresponding exclusion setting. I almost always prefer to exclude anyone searching from or about my excluded locations.

Full article: https://searchengineland.com/nitty-gritty-paid-search-acc...

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