20 Oct '17, 3pm

#Google expanding Attribution beta to hundreds more advertisers

Google expanding Attribution beta to hundreds more advertisers Greg Finn on October 20, 2017 at 9:21 am Categories: A-Post to Marketing Land , Channel: Analytics & Conversion , Google Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum. Google is now rolling out this program to hundreds of advertisers this week. Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10 percent increase in conversions since using Attribution. Karl Villanueva, head of paid search and display at HelloFresh, said this about the initial beta: “With Google Attribution, we have been able to automatically integra...

Full article: https://searchengineland.com/google-expanding-attribution...

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Google expanding Attribution beta to hundreds m...

searchengineland.com 20 Oct '17, 1pm

Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10...

Google expanding Attribution beta to hundreds m...

searchengineland.com 20 Oct '17, 6pm

Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10...

[email protected] expanding Attribution beta to hundreds...

searchengineland.com 21 Oct '17, 4pm

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