20 Oct '17, 1pm

5 Strategies To Help You Convert To Multi-Screen Marketing

5 Strategies To Help You Convert To Multi-Screen Marketing

Historically, television ads have been one of the most effective ways to reach a large audience. TV broadcasts, when first introduced, reached millions of residents in ways that were never before possible. The development and popularization of the internet led to a new revolution, connecting people in new ways, and presenting an alternative to advertisers; online ads were (and still are) less expensive , and could reach a different segment of the market. Accordingly, the industry became somewhat divided, with many brands sticking with TV-based marketing campaigns, and others venturing into online-only advertising. But now, we’ve entered a new era of consumer reach and consumer interactions—and neither approach is enough to see your maximum potential. The Multi-screen Approach Today’s consumers aren’t communicating or watching videos on a single screen, or in a single mediu...

Full article: https://www.searchenginepeople.com/blog/5-strategies-help...

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