20 Oct '17, 1pm

Google expanding Attribution beta to hundreds more advertisers

Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10 percent increase in conversions since using Attribution. Karl Villanueva, head of paid search and display at HelloFresh, said this about the initial beta: “With Google Attribution, we have been able to automatically integrate cross-channel bidding throughout our AdWords search campaigns. This has resulted in a seamless change in optimization mindset as we are now able to see keyword and query performance more holistically rather than inadvertently focusing on only last-click events.”

Full article: https://searchengineland.com/google-expanding-attribution...

Tweets

#Google expanding Attribution beta to hundreds ...

searchengineland.com 20 Oct '17, 3pm

Google expanding Attribution beta to hundreds more advertisers Greg Finn on October 20, 2017 at 9:21 am Categories: A-Post...

Google expanding Attribution beta to hundreds m...

searchengineland.com 20 Oct '17, 6pm

Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10...

[email protected] expanding Attribution beta to hundreds...

searchengineland.com 21 Oct '17, 4pm

Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10...

SearchCap: AdWords parallel tracking, Google At...

searchengineland.com 20 Oct '17, 8pm

10 ways to generate links with online influencers Oct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working w...

Pinterest opens search ads to self-serve advert...

searchengineland.com 19 Oct '17, 1pm

Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and ...

Google Search Console Beta Launch Should Give U...

seroundtable.com 27 Oct '17, 11am

Google has been promising more than 90 days worth of data in the Google Search Console, formerly Webmaster Tools, since 20...

Google Search Console Beta Launch Should Give U...

seroundtable.com 27 Oct '17, 3pm

Google has been promising more than 90 days worth of data in the Google Search Console, formerly Webmaster Tools, since 20...

Breeze Beta Release

Breeze Beta Release

stratisplatform.com 23 Oct '17, 1pm

There has been extensive work undertaken since the alpha release in order to move the Breeze wallet to the beta status. A ...

Pinterest opens search ads to self-serve advert...

searchengineland.com 19 Oct '17, 3pm

, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinter...

Google AdWords Rolling Out Support For Parallel...

seroundtable.com 20 Oct '17, 11am

Google announced they have begun rolling out support for what is called parallel tracking . In short, the user who clicks ...