19 Oct '17, 8pm

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only the second-biggest shopping season of the year in the United States, but for verticals like footwear, it’s number one. A top shoe retailer came to Brandify (disclosure: my employer) for a solution to boost local store visibility online. To achieve the retailer’s goal, we worked in collaboration with SEO consultant Steve Wiideman to implement Accelerated Mobile Pages (AMP) for the retailer’s nearly 500 US stores. The open-source AMP Project , led and heavily promoted by Google in collaboration with Twitter, WordPress, Pinterest and Linke...

Full article: https://searchengineland.com/amp-pages-conquer-competitio...

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Accelerated Mobile Pages (AMP) conquer the comp...

searchengineland.com 20 Oct '17, 8am

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on s...

Accelerated Mobile Pages (AMP) conquer the comp...

searchengineland.com 23 Oct '17, 10am

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on s...

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luxurydaily.com 20 Oct '17, 8am

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The Complete Guide to Testing Your Accelerated ...

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Once you have validated and uploaded the AMP pages on the main server, the pages will start displaying in Google’s search ...

The Complete Guide to Testing Your Accelerated ...

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Once you have validated and uploaded the AMP pages on the main server, the pages will start displaying in Google’s search ...

#AMP #HTTPS #mobile

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#SEO

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