19 Oct '17, 2pm

Let's Get ASIC: Taking an Audience-First Analytics Approach

Let's Get ASIC: Taking an Audience-First Analytics Approach

What do you picture when we say, “measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way. Sure, having clearly defined metrics relating to bigger picture KPIs is critical to measuring the success of any website. However, the most important factor in a measurement strategy often takes a backseat – and that is – your audience . You can have the most elaborate digital strategy in your industry, but without a focus on those on the receiving end of the experience – your user – it all falls flat. In this post, we’ll walk you through how to approach an audience-first analysis that can help improve your website’s measurability. What is an Audience-First Strategy? Taking an audience-first appro...

Full article: http://www.seerinteractive.com/blog/audience-first-analyt...

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