19 Oct '17, 12pm

Killer demand gen strategy, Part 1: Personas and creative development

Killer demand gen strategy, Part 1: Personas and creative development

Now based on your full set of internal data, build out your personas. You can then gain audience insights from both Facebook and AdWords; both offer the option to upload your customer list and learn additional information about the makeup of these lists such as HHI, affinities, the types of different website topics they visit, their overall likes, education level, etc.

Full article: https://searchenginewatch.com/2017/10/19/killer-demand-ge...

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