19 Oct '17, 12pm

Story-selling: How To Go From Storytelling To Conversions

Story-selling: How To Go From Storytelling To Conversions

With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According to Harvard Business School professor Gerald Zaltman, 95% of our purchase decision making happens within our subconscious mind. In terms of everyday commerce, this means that if you’re selling your product or service online, your ability to intrigue an audience on a personal level can be a difference-maker in boosting conversions and cementing your brand on social channels.

Full article: https://www.searchenginepeople.com/blog/story-selling-go-...

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