18 Jan '13, 7pm

Will [Not Provided] Ever Reach 100% In Web Analytics?

One way to get the data back is to look beyond your web analytics platform. The key issue here is that the search term is no longer in the referrer, but Google still stores the search terms in aggregate in their query logs. They make this data available to you in Google webmaster tools. (Disclaimer: I helped build webmaster tools originally when I worked at Google.) You can see the top 2,000 search terms for your site for the last 90 days. Google points out that for 98% of sites, webmaster tools shows 100% of search terms. Of course, the remaining 2% are large sites who are likely the most interested in this data, but even for those sites that don’t see all the search data in webmaster tools, the trends tend to be accurate. So you can still get a very good sense of what your audience is looking for, and in what topic areas you’re beginning to falter.

Full article: http://searchengineland.com/the-transition-from-search-te...

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