AdWords adds 'Days to Conversion' segmentation for sales cycle insights

AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces . Segmenting by “Days to Conversion” allows advertisers to take into account the length of their sales cycles from the campaign level down to the keyword level. It offers a more complete picture of how long users take to convert after clicking an ad, which in turn, can give advertisers a better sense of how long to wait to see adequate conversion volume to start making bidding or other optimization decisions. From the announcement : “For example, you might see that 90% of purchases for your washing machine campaigns usually happen 14 days after a click. With that insight in mind, you may want to wait 14 days to get a more complete pictu...

Full article: https://searchengineland.com/adwords-adds-days-conversion...

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@specialforkdave » 08 Nov '17, 4pm
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@FMorenoNieto » 21 Oct '17, 5am
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