18 Oct '17, 7pm

Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to their website. As a versatile ad unit, the Video Website Card is designed to fulfill a number of different brand objectives. Whether it’s showcasing a location or announcing a new product, “the Video Website Card removes friction for the consumer to engage, learn, or convert at their own rate.” The Video Website Card features an auto-playing video which is said to drive twice the engagement of standard mobile video ads, according to data gleaned from a beta test. Engagement doesn’t end when the video is done playing. At the end of a video, advertisers can add a call-to-action to drive viewers back to their website, their mobile app, or anywhere else they want to send traffic to. In addition to the video itself, the new ad unit contains a custo...

Full article: https://www.searchenginejournal.com/twitter-introduces-ne...

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