18 Oct '17, 7pm

Google Tag Manager now has a native scroll depth tracking plugin

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or select pages of a website. “The new trigger comes with all the base features you’d expect in a scroll depth tracking plugin,” writes Ahava, “There’s no option to track scrolling to specific HTML elements, but luckily the recently released Element Visibility trigger takes care of this.” To enable the feature, go to the “Trigger Configuration” menu within Google Tag Manager and select “Scroll Depth.” From there, users can configure “Scroll Depth Threshold,” “Scroll Depth Units” and “Scroll Direction” tracking parameters. While Ahava repo...

Full article: https://searchengineland.com/google-tag-manager-adds-nati...

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