18 Oct '17, 4pm

5 Disasters in Checkout that Destroy Conversion Rates by @shane_barker

The checkout stage is crucial when it comes to driving conversions. Your shoppers have come all that way in the conversion funnel, and you need to make sure you close the sale. But getting customers to the checkout page doesn’t necessarily assure conversions. In fact, many of your potential customers may end up abandoning their carts after viewing the checkout page, or going through a few stages of checkout. The Baymard Institute even found that, on average, online retailers experience a cart abandonment rate of almost 70 percent. This drastic cart abandonment may be because customers simply changed their minds. Or it could be all of the mistakes retailers are making at checkout that are driving away valuable customers. The same Baymard Institute study decided to take a further look into what these mistakes could be. What are retailers doing wrong at checkout that’s compel...

Full article: https://www.searchenginejournal.com/5-disasters-checkout-...

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