18 Oct '17, 4pm

Here are 7 mistakes you should avoid in your #linkbuilding efforts:

Many marketers and SEO professionals come to me, lamenting that their link building just simply isn’t working. What we commonly see in existing link building campaigns is that it’s not that broken link building doesn’t work to generate links, but there are many scenarios where the earned links are not providing enough authority. In other situations, link building efforts fall flat with an extremely low conversion rate. While link building isn’t the only method you need to grow your online presence and website traffic, there are some ways you can improve your link building efforts to make it more fruitful. Targeting Older & Uncrawled Pages Getting links on archived or outdated pages usually doesn’t provide a boost in link authority. It’s because, most likely, Google doesn’t crawl those pages frequently, as they are deep from the crawler entrance pages. Instead, a good rule-...

Full article: https://www.searchenginejournal.com/broken-link-building-...

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The Search Community Lost The Father Of Link Building, Eric Ward, aka Link Moses

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INDUSTRIAL ACTION UPDATE

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Google: There Is Value In Broken Link Building

Google: There Is Value In Broken Link Building

seroundtable.com 12 Oct '17, 11am

Broken link building is when you find links that lead to broken 404ed pages and then ask those webmasters to update the li...